What is an online presence

Roofing company online presence is the sum of all the identities and the interactions that exist and identities have established, and participated in, online.

Your online presence has a very broad reach, and when built successfully it can spread roofing company brand awareness and gain you fans, followers, leads, customers, and anything else you could ever want for your business.

This is how we build online presence for roofing company

This is the first step towards your primary goal

To fulfill your roofing business goals, we create your different profiles and accounts on social media, classifieds accounts, review accounts, your google local business, to building a website, all the way to figuring out the best ways to engage and interact across these different mediums.

Give something of value every-time to your followers

Whatever medium (roofing website, social media, blog, videos or ebooks) your content takes, we make sure it’s consistent and valuable. This will help you gain credibility and authority in roofing industry and it gives people a reason to want to follow you.

Consistency is the key to stay in the game

Being present online doesn’t mean you create a website, Facebook page, Twitter profile, Instagram profile, Google local business profile and everything is done and over. It’s not like that. You need to constantly provide your prospects what they want in the form of valuable and engaging content to drive traffic and leads.

If you’re not able to manage your social channels by posting regularly and being a part of the conversation, then it’s going to be hard to increase your following.

Patience; you have to be

If you establish a strong online presence for roofing company, it has a huge potential to get you and your business known through various online channels. But it takes time, so you have to be patient.

Online growth and visibility depends on you having a solid content creation plan.

We do it all your social media and other online presence creation and management for you.

So how do you market yourself as a roofing contractor?

Do you have a good marketing pan? no need to worry… we have one for you

Traditional marketing methods are almost dead you can’t go door to door and check for customer requirements any more… or destribute flyers now.

We are living in a digtal age and there are more ways to reach your potential clients online.

You may have once heard: “If you build it, they will come.” 

Unfortunately, when its comes to roofing industry, it is not going to happen. When you build it, they don’t necessarily come.

Do you wonder how the top roofing contractors get this much jobs and leads? 

It is because they have and implemented a digital marketing plan to reach and gain those valuable roofing leads. And your sales team can close those leads for you.

This is how we build a customized marketing plan for roofing company

Every roofing company is different in terms of people, current marketing activities, financial status, and competition here is the analysis

Step 1: Understand what is your current state of company and marketing?

What is your current position of roofing service? you need to understand your niche market. You must have a clear understanding of what your competitors are offering and how your roofing service provides a better value.

“You can only know where you’re going if you know where you’ve been.”

Therefore, perform a thorough assessment of the current state of the company, the availability of knowledgeable staff, the competition and the overall marketing plan exist now.

Step 2: Who your target audience or customer?

You can describe prospects in terms of demographics — age, sex, family composition, earnings and geographic location — as well as lifestyle. 

No matter who your target audience is, be sure to narrowly define them. We then create different personas for each category of prospects. It will act as a guide when we plan your media and public relations campaigns.

Step 3: Make a list of your roofing marketing goals

What do you want your marketing plan to achieve? For example, are you hoping for a 20 percent increase in sales of your product per quarter? Write down a short list of goals — and make them measurable so that you’ll know when you’ve achieved them.

Be specific: You have a better chance of achieving a goal if it’s specific. Increase sale isn’t a specific goal; get 10 sales every month is.

Be positive when you set your goals. 

Be realistic: If you set a goal to earn $100,000 a month when you’ve never earned that much in a year, that goal is unrealistic. Begin with small steps, such as increasing your monthly income by 25 percent. Once your first goal is met, you can reach for larger ones.

Short and long term: Short-term goals are attainable in a period of weeks to a year. Long-term goals can be for five, 10 or even 20 years; they should be substantially greater than short-term goals but should still be realistic.

Step 4: Set your roofing marketing budget

You’ll need to devote a percentage of projected gross sales to your annual roofing marketing budget. Just bear this in mind — marketing is absolutely essential to the success of your roofing business. 

As you begin to gather costs for the marketing goals you outlined in the previous step, you may find you’ve exceeded your budget. Simply go back and adjust your goals until you have a mix that’s affordable. The key is to never stop marketing — don’t force yourself with the more costly goals and tactics until you can afford them.

Step 5: We research marketing tactics for your roofing business

In the previous steps, you figured out who your best prospects are and what your marketing goals and how much budget you have; now it’s time to detail the tactics we will use to reach these prospects and accomplish your goals.

A good marketing program targets prospects at all stages of your sales cycle. ie, finding and bring in new visitors to website using educational content marketing and lead magnets. And in next stage bring in those interested prospects using retargeting ads. And run direct search ads to acquire the customer they need immediate roofing works using search ads.

Do you buy roofing leads?

Though buying roofing leads can be one of the easiest ways to generate sales, a question arises as to whether that investment is worth it? Let’s find out.

What are your options to stay in roofing business?

• Buy roofing leads from vendors.

• Rely on old school customer referring system (which is not working these days and going down).

• Dedicate a large portion of your time and resources to learning and generate leads (don’t worth it, do not waste your valuable time, instead spend the time in operations).

• Hire a dedicated lead generation employee (Again its more expensive to employ an experienced one).

• Generate roofing leads with a marketing system in place (hire an agency to do it for you).

• and last, downgrade your business because of low natural leads (if you do not generate or buy leads).

Disadvantage of buying roofing leads

• The data is unreliable and outdated.

• Vendors that sell leads usually store data over a period of time and usually share between clients. Therefore chances are that they might be very old data, not updated for a while, incomplete or when you contact prospects they might have sold already.

• Buying leads are very expensive.

• The vendors increase lead package price time to time.

• Your roofing business dependent on lead vendors (This is the crucial thing when considering long term business credibility. You need to show the prospects who you are, you need to build the brand and show them your value, the clients will come to you naturally).

• You lose your competitive edge.

• You are not visible online, these days people search for roofing service online, so be present online and do the marketing to get in their eyes.

It’s good to have your own lead generating system in place

Advantages of having your own roofing lead generating system

When you generate your own leads, you can narrow down your search to find sales leads that match your ideal roofing customer profile. And in long term you can use the online presence created as part of roofing lead generation system to grow your roofing business to next level.

Benefits of hiring a roofing lead generation agency

• Hiring a lead generation company is usually the best and easiest way to take for multiple reasons.

• The commitment is fairly minimal in terms of cost and duration.

• The lead quantities are strong enough to support your roofing business.

• The lead quality is good enough to convert a reasonable number of leads into sales.

What is a roofing lead generating system?

People come to your website for a reason. Regardless of what it is you do, they are looking for information. So, give them what they came for. Provide your site visitors with answers and guidance on how to solve a problem (here roofing information), and then show them how your service or expertise can make their lives easier. Then, provide a clear call to action, and welcome as one of your lead. It’s as simple as that.

Parts of a good lead generating system

• A content rich website with many blog posts that educates and answers customer queries.

• A good roofing lead magnet

• A good roofing offer

• A good roofing marketing funnel.

• A good landing page with call to action.

• A tracking system for data analytics to analyze the results of your lead generation efforts.

• An active social interaction system in place to engage roofing clients.