Get more bookings and sales for your local tattoo artist shop or tattoo studio with targeted website traffic
In this article, i am going to discuss and give you a solution for generating natural organic traffic to your tattoo shop website. You can understand how your tattoo shop can improve its organic SERP position thus increasing profit, and how to reduce the cost of running your tattooing business.
Understand how to utilize the power of blogs to drive targetted traffic to your tattoo shop website
It all starts with proper online presence and dominance
Do you have that dominance in your local area? if not follow the steps I am going to tell you; not just follow, implement them right away to see the results.
It’s a fact that there are dominant tattoo shop websites out there in your local area.
But, you can easily (with gradual and consistent efforts) overcome the local search competition.
There are several methods to do this like;
- Google Business Profile Optimization,
- Website Local SEO,
- Website Article Content Marketing,
- Paid Social and Search promotions.
Here I am going to explain you only one method in this article, website article content marketing.
Let’s understand the organic search occurring in the Tattoo niche
Three types of searches happening in the tattoo niche, one is highly localized near-me searches to find the tattoo shops in an area, and another one is transactional search queries and the final type is informational search queries.
Informational search queries
In the informational search query type, prospects just want an answer to the question or to learn how to do something.
Here are some examples of informational search queries in the tattoo niche
- how much to laser remove a tattoo
- how much does it cost to remove tattoo
- how much does it cost to get tattoo removed
- how to make long lasting temporary tattoo
- how to get temporary tattoo off
- are tattoo supposed to peel
- how many sessions to remove tattoo
- how long to keep saniderm on tattoo
- what to do after getting tattoo
- tattoo to cover up stretch marks
- how long to leave derma wrap on tattoo
- least painful spots to get a tattoo
- how to make tattoo hurt less
- good quotes to tattoo
- how long to keep tattoo covered with saniderm
- how to get rid tattoo
- tattoo to symbolize new beginning
- what to do after i get a tattoo
- how to stop a tattoo from itching
- most painful spot to get a tattoo
- how to make a long lasting temporary tattoo
- what lotion to use on tattoo
- what to put on tattoo to heal
- how long does it take to remove tattoo
- how to make temporary tattoo with sharpie
- what to do for a infected tattoo
- how long to keep second skin on tattoo
- most painful spots to get a tattoo
- what to do if a tattoo is infected
Download more FREE low-competition tattoo blog topics here.
Above is the list of search queries by users who want to understand and get crucial information on tattooing on their skin.
Let’s tap into the prospect’s research stage
The prospect is in the research phase here.
You can use the A, the AWARENESS stage of the AIDA model here to your advantage.
The AIDA model is a framework for crafting effective and compelling marketing messages that focus on Attention, Interest, Desire, and Action (AIDA).
The AIDA model is often used in advertising and sales copywriting to guide the creation of content that effectively captures the audience’s attention, builds interest in a product or service, elicits a strong desire for it, and ultimately motivates them to take action.
Is the topic you choose to write have enough monthly search volume?
Is the keyword having a decent search volume and relatively less competition?
Not every search query drive traffic to your tattoo shop website, in order to create and spend your time and money on a blog topic, it should be viable enough.
A particular search query needs to have some good search volume, and relatively less competition then only it will get converted if your website ranks for that particular search keyword.
We are going to focus on informational search queries to your advantage.
The keywords listed above have an average search volume of between 600 to 1500 searches per month and have less SEO competition.
You can request a list of extra tattoo blog topic keyword lists for your tattoo shop website.
The next step is to create an in-depth blog post on each search query
Elevate your tattoo shop online presence and captivate your prospects with unparalleled SEO content that delivers not just information, but inspires and provides genuine value relevant to their search queries.
The right way to use the blog topics and craft the right type of content to drive initial traffic
The Awareness stage of the AIDA model is critical in capturing the attention of potential customers with the help of the blog topics we discussed above (you can request more blog topics here) and introducing them to the tattoo shop in every post you write. In this stage, the goal is to create an impression that stands out and piques the interest of visitors.
One effective way to create awareness is through the use of visually stunning images and videos on the website and in the blog. These could include images of the shop, the artists, and their tattoos, as well as videos that showcase the process of getting a tattoo. By using eye-catching visuals, the website can immediately grab the attention of visitors and create an impact.
Another way to create awareness is through the use of a clear and compelling brand message. This could include a tagline or mission statement that conveys the values and personality of the shop. This message should be prominently displayed on the website and in the blog, and should effectively communicate what sets your tattoo shop apart from others in the industry.
Blogging is an excellent way to create awareness and engagement with potential customers who are in the research phase.
By regularly posting blog articles on topics related to tattoos, like blog topics with high search volume and less competition, the shop can position itself as a trusted and knowledgeable source of information. This can help to establish the shop’s brand and create awareness of its offerings, as well as provide valuable content that visitors can share with their network.
By implementing the Awareness Stage of the AIDA model, a tattoo artist studio shop website can effectively capture the attention of visitors and create a strong first impression, setting the stage for a successful customer journey.
Now, it’s time to create and post the content.
Finally, you have identified the right topics that drive the targeted traffic to your tattoo shop website, right?
It’s time to create your blog topics and craft them into engaging content on your website blog section.
You have three options to produce content;
- Write content by yourself
- Write content with the help of a freelancer
- Outsource all the website content management to an agency
Write the blog content yourself
Writing blog content by yourself have many advantages and disadvantages at the same time.
The advantage is you are the player here, you know your trade and , you are the expert in tattooing so you know the answer the customer has. You are the jack of the trade, that’s your advantage here.
The disadvantage is the time; maybe you will be busy with your work and not able to spend much time creating the content by yourself.
In this case, you can do two things, either delegate your content development job to any freelancer with your inputs, and basic information to help the writer understand every topic in great depth.
Writing content for your tattoo website blog with the help of a freelancer
Here are some of the best freelance writers, you can check them out and discuss your requirements with the one of the writers.
Advantages of writing your tattoo website blog content by a freelancer:
- Cost-effectiveness: Hiring a freelancer can be more cost-effective than hiring a full-time employee, as there is no need to provide benefits or a work environment.
- Flexibility: Freelancers can often work on a project-by-project basis, which provides more flexibility in terms of the volume and frequency of content.
- Time-saving: A freelancer can handle the writing of blog content, freeing up the shop’s staff to focus on other aspects of the business.
Disadvantages of writing your tattoo shop website blog content by a freelancer:
- Lack of Expertise: A freelancer may not have a specific area of expertise that is relevant to the tattoo industry.
- Consistency: Freelancers may not have the same level of knowledge or understanding of the shop’s brand and values, which can lead to inconsistencies in the content.
- Availability: Freelancers may have other clients or projects, and may not always be available to work on a specific project.
- Quality control: As the shop does not have direct control over the freelancer’s work, there may be issues with the quality or accuracy of the content.
- Communication: Communication between the shop and the freelancer may be more difficult than with a full-time employee, and there may be misunderstandings or miscommunications that affect the quality of the content.
Using a freelancer to write tattoo website blog content can be an effective solution for your tattoo shop, but it is important to carefully consider the advantages and disadvantages and choose a freelancer who can deliver quality content that aligns with the shop’s brand and values.
Outsource all the website content management to an agency
The advantages of outsourcing all content management work of a tattoo shop website to an agency include:
- Expertise: An agency has a team of professionals with expertise in various areas, such as writing, design, marketing, and website development, who can work together to provide comprehensive content management services.
- Consistency: An agency can ensure that all content is consistent in terms of tone, style, and messaging, which helps to establish and maintain the shop’s brand.
- Time-saving: Outsourcing the content management work to an agency frees up the shop’s staff to focus on other aspects of the business, saving time and resources.
- Access to resources: An agency has access to a range of resources, including design software, marketing tools, and data analytics, which can help to create and manage high-quality content more effectively.
- Improved quality: An agency has the experience and expertise to create and manage content that is engaging, informative, and optimized for search engines, which can help to attract and retain customers.
- Scalability: An agency can easily scale content management services to meet the changing needs of the shop, whether it’s creating more content or updating existing content.
- Professionalism: An agency can provide a professional level of service and support, which can help to build trust with customers and improve the reputation of the shop.
By outsourcing all content management work of a tattoo shop website to an agency, the shop can benefit from a range of advantages, including improved quality, consistency, and time-saving, as well as access to years of expertise and resources.
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To conclude,
Now, you understand the importance of informational search queries for your tattoo website’s targeted traffic, right? It will help you plan your content management efforts for a successful tattoo shop online presence in the form of a website blog that works for you.
Start the discussion, WhatsApp now, and let’s plan it together.
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